Do you want to start an internet store to obtain freedom, manage a company, and shift work opportunities? Consider some starting point suggestions.
So you can go in, and consider the advantages of your e-commerce in comparison to your competition. While putting e-commerce online is very straightforward, getting sales to make a living from it is far more difficult.
Whenever you begin, you should consider certain basic but critical aspects of your business's success.
Summary :
● What business do you want to create?
● What will be the added value, the strength of your e-commerce, compared to your competitors?
● Which solution to use for your e-commerce?
● How much will e-commerce cost?
● What will be the name of the brand or trade name?
● How are you going to animate your e-commerce?
1 – Create the basics of your e-commerce
Find a product to sell
It is critical to select the correct goods to sell. It can be your company's success on its own.
A good product could be summed up as follows:
● A hard-to-find product
● A specialized product
● A product for enthusiasts
● A trendy product
● A requested product
By choosing a product that is hard to find for your competitors and in demand by Internet users, you start your business with an interesting advantage.
Establish your organization's mission, goals, and boundaries.
Before creating e-commerce, several points must be addressed. It is important not to skip steps. Define your company's planned goals, including both quantitative and qualitative goals.
Then define the targets of your project. To achieve this, define the demographics of your company's clients and website visitors. This will allow you to put your ideas in the clear and above all, to never deviate from the right path.
Explain your targets' ages, interests, and so on as thoroughly as feasible. The more precise they are, the more you will be able to adapt your e-commerce in order to attract the maximum number of visitors and increase your sales.
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Finally, define the scope of your project:
● Should your e-commerce site be multilingual?
● What are the payment solutions to integrate?
● Should the website have a mobile-specific version or an app instead?
● Will your e-commerce site have a product rating system?
● What specificities should the service provider know (use of geolocation, creation of an account, creation of a multi-site, etc.)?
2 – Create added value with your e-commerce
Why generate added value?
To start generating your first sales on your online store, you will need to add enough value that your visitors will feel the need to place an order.
The added value will allow you to create a clientele, gain a reputation and generate sales.
How to generate added value?
It is possible to bring added value to your e-commerce on the following items:
● The product
● The price
● Offers
● User experience
● The support
● Deliverability
● Stock management
Due to the position, the type of additional value may differ:
● Speed
● Exclusivity
● Performance
● Optimization
● Etc.
Being unique and growing your abilities will automatically insulate you from competing while producing revenue and attempting to keep favorable margins for your development.
For example, the ergonomics and graphics of your e-commerce can strongly influence your added value. It is in fact critical to keep a close eye on it.
Certain points must be concrete terms defined in order to accomplish this:
● The sections and sub-sections that will constitute the menu and sub-menu of your e-commerce
● The various possible navigation and search filters (by headings, themes, prices, etc.)
● The attributes of your item sheets: photo, title, cost, size, and so on.
● Your graphic charter (the spirit, the fonts, the colors, etc.)
The more precisely you answer these different points, the more your e-commerce will catch the eye… of your potential customers!
3 – Choose an e-commerce solution
The choice of the e-commerce solution is also very important for its success.
The right solution should be chosen based on:
● Your skills
● Your budget
● Your available time to devote to the maintenance of your e-commerce
Among the e-commerce solutions, we will retain two types: open-source CMS and SaaS.
Open-source solutions
Open source solutions have the advantage of being free and you will need to find a service provider specializing in e-commerce to help you install, configure and customize it.
But, once the solution is configured, the solution (and the content) is yours. It costs nothing, in theory only, because you will always have investments to improve it and ensure maintenance. One important thing is investments to improve it can enhance the price of your e-commerce site for resale.
SaaS solutions
SaaS solutions offer the opening, creation, installation, and hosting of your online store.
Warning: The solution will never be yours. You will have to pay a monthly subscription and a percentage on sales.
You will also enter an ecosystem of modules and improvements specific to the solution which will often make the installation of these paid services and/or impossible for an external service provider.
4 – Know the price of an e-commerce site
Whenever you begin your venture, you must first determine the cost of your e-commerce site.
The price will be influenced by:
● The type of solution chosen
● The number of stakeholders in your project
● The depth of customization and optimization
5 – Find a name
The name of your e-commerce will also be very important in your success. A good reputation for your business should include:
● be short
● Hold on easily
● Type easily
● pronounce correctly
● Cast no doubt on his handwriting
● So, of all, it must be accessible via the Internet
By trying to respect these little rules as much as possible, you ensure that the friends, visitors, and prospects you meet will be able to find their way back to your e-commerce without you.
6 – Animate your e-commerce
Once you have defined your strategy, the way you are going to bring added value, and your e-commerce solution, it is time to think about animating your online store.
The animation of e-commerce is of crucial importance for your turnover. Certainly, simply putting a tool online will not result in sales. You must attract visitors and customers in order to turn them into clients.
There are different ways to animate e-commerce. Here are two:
Use content marketing
Content marketing is about creating valuable content for visitors and prospects to help you get noticed through search engines, social media, and word of mouth.
Some examples of content marketing for e-commerce:
● Create an infographic
● Take care of your product sheets
● Keep a blog
● Create a buying guide
● Do interviews, etc.
Use social networks
Social networking sites play a vital role in e-commerce business. They will let you build a community of consumers and potential around your business, communicate with them directly for customer service, and spread word of mouth among their friends.
We saw some time ago 5 good practices of the major e-commerce players on social networks, do not hesitate to take inspiration from them.
All these elements will allow your project to proceed with the least hitch and will allow the service provider(s), with whom you will probably work, to better understand your needs and thus work in the best possible conditions.
Conclusion
We hope these tips will help you start opening your online store methodically. Please leave your questions in the comments section.
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Author Bio: Rakesh Donga is a Certified Magento Developer and CEO at MagentoBrain with 8+ years of experience in eCommerce development. MagentoBrain is the leading eCommerce web development company that also offers Magento 2 Migration, Magento 2 Upgrade, eCommerce Solutions, and other IT solutions.
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